Business Internet Marketing Strategies for You

PPC advertising can be an effective way to push a large amount of additional traffic to your website in a short amount of time. However, if you are not optimizing and managing your campaigns correctly, you’ll end up filling a money pit instead of feeding your bottom line. Moreover, once you stop paying for those clicks? Well, all that extra traffic disappears.

With the plethora of options out there, how do you choose which local business directories to include as part of your internet marketing strategies? And why should you go to the trouble?

You’re being paid not only to get more traffic on your company’s website but also to get the right traffic. We hear a lot of talk in online marketing circles about optimization — and for good reason. If you don't optimize your content who knows what your online audience will look like — if you have an audience at all. 

Halloween’s history for this year, and you know what that means. Yep. The holiday shopping season is upon us. Black Friday and Cyber Monday are right around the corner, and before you know it we’ll be ringing in the New Year. 

And the right email solutions can help make your cash registers ring, too! 

Your website is leaking. You know that, right? It’s leaking prospects. It’s leaking leads. It’s leaking customers. And it’s leaking sales — even if it’s not an e-commerce site. Time for a little online marketing triage. 

Great news! You’re in charge of social media. Now what? What is social media, really, and how do you generate social media buzz for your company? You can do it yourself, hire staff or engage a social media agency, but no matter which way you go it takes many skills to provide great social media management services.

If you haven't taken advantage of responsive web design services to convert your traditional web site to one using a more mobile friendly format — maybe it's time to take the plunge. Why should you spend effort and budget revamping your perfectly good website? Let us count the ways ... 

Who do you trust? Is it some company giving you the hard sell? I'm guessing you would be more likely to believe a customer of that company — especially if they're using the same product or service that you're considering for yours. 

As a company trying to make that sale, how do you get the word out from your satisfied customers? In marketing parlance it's called a Case Study — and it can be a very effective online marketing solution when

Local business directories can be the best friend your business ever had ... and at the same time the worst enemy. Say what? 

When we say content marketing services, we don't necessarily mean you have to go out and hire a digital marketing agency. This three-part series is designed to offer content marketing tips that will help you do it yourself or know what questions to ask as you look for the perfect internet marketing company to assist your efforts. In Part 2 we talked about content optimization and why blogs are such a great tool. Part 3 looks at inbound methodology and why you should consider it. We hope you find it useful.