When we think of the world's great SEO marketing companies, the U.S. military doesn't usually come readily to mind. That said, who better to learn from about strategies and tactics?
In war, commanders must make decisions in an environment where 75% of the data is uncertain. While we can measure a great deal of what happens on the Internet, there is still much uncertainty. And that's where the OODA Loop comes in:
- Observe the situation
- Orient based on your findings
- Decide on an action and then
- Act.
- Rinse and repeat ... constantly.
Uri Bar-Joseph goes into the OODA Loop in much greater detail in his recent blog post, but this is a great way to think about continuous improvement. And here's one of the best SEO tips you've probably not heard: SEO is ALL about continuous improvement.
Give the concept some thought and, if you have questions about how it might help your business, give us a call or send us your internet marketing questions. We're always happy to offer a different perspective.
P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the online marketing strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns, develop your app and put other mobile and online marketing strategies to work for your business.
Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?
Topics: Search Engine Optimization
