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What Happens to Your Business After the Initial Shock of a Disaster?

Posted by Deborah Young

Very devastating news for Apple today. There was an explosion at their Foxconn Chengu plant in China, at 7 a.m. ET. Currently reports state that two are dead, and 16 were injured. This is the plant where the iPad 2 is made, and the blast was said to have come from the assembly line that serves to “polish” the iPad. Was it an accident? An act of terrorism? At this point we just don't know.

What does this mean for business owners? For one, we expect iPad2 production will be impacted. And two, we are given the chance to watch how Apple reacts in such a critical situation. This is a pivotal moment for the company, and we will be watching — and perhaps learning.

Does your business have an emergency plan in the face of an unexpected disaster like this? And what about the negative impact to your brand? Do you have a crisis communication plan?

About Deborah Young

Deborah Young

Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?

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