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5 Reasons Your Internet Marketing Strategies Must Include Social Media

Posted by Deborah Young on Jul 2, 2013 4:23:00 AM

Woman Deep Into Social Media Is Holding Mobile Phone In One Hand And iPad In The Other

The Pew Research Center recently released research results aimed at understanding the social media landscape. Here are five things we gleaned from the report that can help you decide which social media marketing strategies are best for your business:

85% of American adults are online -- and growing numbers are relying on cell phones as their primary method of access (91% own a cell phone).

More than half of the entire adult population of the U.S. uses social media but young people are still the heaviest users.

Roughly the same percentage of Internet users participate on Twitter (16%), Pinterest (15%) and Instagram (13%). All three are strongly favored by people under 50, with a very healthy representation by those 18-29. There are strong ethnic preferences, too:
- Twitter is favored by urban blacks.
- Pinterest is more widely used by white women.
- Instagram is also female friendly - but with more blacks and hispanics participating.

What 7000 Businesses Discovered About Social Media 61% of adult users admit to taking a "Facebook break" of a few weeks or longer. Why? Mostly because people simply get busy living their lives.

Facebook is still the big dog, but 42% of users ages 18-29 (and 34% of those 30-49) say their time spent on Facebook has decreased over the past year -- but usage is expected to hold steady this year.

 

P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the online marketing strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns, develop your app and put other mobile and online marketing strategies to work for your business.

Posted by Deborah Young

Deborah Young

Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?

 
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