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Social Media Marketing Tips: Don't Go It Alone

Posted by Deborah Young

Social Media Marketing Tips: Don't Go It AloneA recent article about small business and social media lists six things small business owners can do to improve the appearance of being social media savvy. I'm right there with the author on five of the six social media marketing strategies:

  1. Make only relevant, informative points.
  2. Be responsive.
  3. Post at least twice a week.
  4. Automate your activity.
  5. Think locally.

What 7000 Businesses Discovered About Social Media We part ways on her final suggestion: When all else fails, hire an intern.

I'm afraid in this case you will get what you pay for.

Are young people proficient and persistent users of social media? You bet.

Do they know how to engage their friends? Absolutely.

What they won't "get" is how to persuade social media fans and followers to take the next step and become your customers. That takes a bit of marketing savvy that most interns just won't possess.

My recommendation? Following the first five points is better than nothing -- but to turn leads into loyal customers you need some professional marketing help.


P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the online marketing strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns, develop your app and put other mobile and online marketing strategies to work for your business.

About Deborah Young

Deborah Young

Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?

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