Internet marketers have strong opinions about how to optimize websites to meet their online marketing strategy goals. One thing they know for sure: It pays to understand what you want your website to do before trying to make changes.
Check out this chart from Marketing Sherpa to see the most popular website optimization goals, including the most popular - website conversion:

P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns and put other mobile and online marketing strategies to work for your business.

About
Deborah Young
Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?