You may not be aware that 2015 marks the 100th anniversary of Albert Einstein’s Theory of Relativity. This news stimulated a few brain cells and got me to thinking about how the famous equation — E=Mc2 — can also apply to inbound marketing.
Huh? Bear with me. I swear this will all make sense shortly. Or not. You decide.
E=Mc2 — The Theory of Relativity
What is this equation actually saying? By Einstein’s definition, it means that “a quantity of energy is equivalent to a quantity of mass times the speed of light squared.”
A nuclear explosion is a good concrete example of this equation in action. Enough mass moving fast enough equals big bang.
L=Cp2 — The Theory of Relativity (1424 Style)
You’ve never seen this equation because I just made it up. Here’s what it means: “a quantity of leads online is equivalent to a quantity of relevant content times the frequency of publication squared.”
Obviously, I’m no scientist. (I proved that in high school chemistry … but that’s another story.) That said, there truly are some similarities here.
Content is at the heart of an effective inbound marketing strategy. You need high-quality content, and you need lots of it. And you need to be sure what you talk about in that content is what your target audience wants or needs to hear.
Publish enough of this relevant content over a long enough period of time, and you get the big bang of relevant leads for your business.
We actually published a series of posts recently that take you through the entire content marketing process from defining your strategy to optimization to how it fits in with inbound marketing as a whole. If you’re new to this concept, we think you’ll find this especially helpful.
I’m sure Einstein never thought about inbound marketing as he pondered the ideas that eventually became his two theories of relativity. However, today I think we added just one more bit of evidence to his over-arching thought: Everything is moving relative to everything else. Even (or maybe especially) inbound marketing.
Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?
Topics: Inbound Marketing
