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Local Business Directories: Which Ones Should You Choose?

Posted by Deborah Young

1424-Washington-Dc-In-MapWith the plethora of options out there, how do you choose which local business directories to include as part of your internet marketing strategies? And why should you go to the trouble?

In a previous post we explained why it might be a good idea — no, why it is crucial — to list your business in some local business directories. And we also told you what you should include in any directory listing to optimize your profile. 

Citations Anyone?

You’ll hear a lot about “citations” as you look further into local search options. A citation is simply another way to say business listing; it’s any mention of your business on websites other than your own that also includes your address or phone number, or both. Even if there’s no link attached to the mention, it still counts as a citation. 

And, yes, citations are an important part of your internet marketing strategies — especially if you’re a business with a physical location that’s visited by clients or customers. This heat map image from a recent blog post shows that eyes are attracted to the Google+ Local listings, even if they’re in the middle of the page. 

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Which Local Business Directories Should You Choose?

There are so many places on the Internet where, without your knowledge or permission, your business shows up in a directory listing. If you aren’t actively managing the sources of these citations, it’s quite likely that there will be incorrect and inconsistent information out there about your business. 

And that’s bad for business.

How do you fix it? Click on each of the links in this section to review and revise or create a listing for your business that includes correct and relevant information.

Top Local Search Engines

You want your business listed — and listed correctly — on these six directories:

What 7000 Businesses Discovered About Content Marketing The Top 4 Data Sources You’ve Never Heard Of

All the local search engines pull business information from sources other than their databases. Enter data aggregators; that is, organizations that compile information on individuals and then sell that information to others. 

If you’ve ever been surprised by incorrect information included in your listing on a local search directory, you can probably blame one of these data aggregators:

So, get started now. Click on these ten links and begin to manage your local presence online. 

Bonus: Use this tool to find the right categories for your local business directory listings.

 

About Deborah Young

Deborah Young

Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?

 
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