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Business Internet Marketing Strategies for You

Best Email Marketing Solutions: Who's Afraid of an Extra Opt-In Field?

Posted by Deborah Young on Sep 9, 2014 11:17:00 AM

If you've done any research on generating and nurturing leads for your business you have probably heard the advice to limit the information you ask for on an online form to Email and (maybe) Name. Best email marketing solutions practice says raise your opt-in rate by only requesting minimal information but....

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Topics: Email Marketing

How Do You Get More SEO Leads to Help Grow Your Business?

Posted by Deborah Young on Sep 2, 2014 11:07:00 AM

Your business website is the hub of your online presence (at least, it should be!) and that makes it the ideal forum for generating SEO leads — that is people who originally find your site because it shows up in the organic (free) results when they search on Google or other search engines. Generating leads is a two-step process. First, you must

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Topics: Website Optimization, Lead Generation

Website Assessment: Time to Switch to HTTPS?

Posted by Pete Saia on Aug 28, 2014 7:03:00 AM

There has been a lot of talk lately about HTTPS (Hyper Text Transfer Protocol Secure) and SSL (Secure Sockets Layer) after the infamous Heartbleed bug, Google’s switch to encrypted searches, and internet users becoming more conscious about their security in general (NSA, anyone?). It sounds like a good thing, but what is it really?

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Topics: Website Optimization

Understanding Google Local: What the Heck is a 7 Pack?

Posted by Deborah Young on Aug 5, 2014 1:49:00 PM

When it comes to abs who doesn't want a 6-pack? When it comes to local search, we're talking 3-packs and 7-packs. If you've heard these terms but don't really know what they mean, well, you're not alone. Fear not!

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Topics: Local Search Optimization

Small Business Online Marketing Tips: Negotiation Is The Key

Posted by Deborah Young on Apr 22, 2014 4:25:00 AM

In our most recent newsletter we looked at some of the skills related to "bossing" - and a big part of being the boss is negotiation skills. (Not receiving our expert strategies and tips? No worries. Sign up here.)

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Topics: Small Business, Online Marketing

Google Local Tip: How To Eliminate Duplicate Places Listings

Posted by Deborah Young on Mar 25, 2014 7:38:00 AM

Have you heard from Google that you have duplicate listings on Google Local? Do you see multiple results for the same location in the Google Maps search results when you look for your business online? Maybe you haven't heard from Google but

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Topics: Local Search Optimization

Online Reputation Management And Google: 3 Tips

Posted by Deborah Young on Jan 21, 2014 3:52:00 AM

We all know that Google is the big dog of search engines. It's where most people go to look for things online - including you. So, it stands to reason that if

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Topics: Online Reputation Management

Online Marketing and Privacy: The Scary Truth

Posted by Deborah Young on Oct 29, 2013 4:48:00 AM

With all the recent news about the NSA and government surveillance, a lot of people are thinking more about online security and privacy these days. And those of us at 1424 look at this question from different - and seemingly competing - angles. First, one of our main objectives as a business is to help our clients get found on the Internet and to engage customers and potential customers in a meaningful dialog. But you know what? We are also

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Topics: Online Marketing

Two Reasons to Keep Up With Local Search Engine Marketing

Posted by Deborah Young on Oct 1, 2013 4:40:00 AM

Have you ever looked up information about a business online (like what days/hours a restaurant is open, for instance), made plans based on that information and arrived at the scene only to discover they're closed because their hours of operation have changed but weren't updated on their local business listing? Or maybe

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Topics: Local Search Optimization

SEO Tips: Search Query Parameters Show What's Up With Competitors

Posted by Deborah Young on Sep 10, 2013 4:58:00 AM

As a small business owner you are always looking for a way to get a leg up on the competition. And you know that search engine optimization will help your website get found by potential customers. So, our SEO tips today look at two search query parameters that can help you understand some things about the health of your web site -- and the sites of your competitors.

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Topics: Search Engine Optimization

Wonder Why MORE People Don't Find You Online?

It's not rocket science — honest — but there are some very particular things that every business must do to attract leads and customers on the Internet. We love sharing those tips ... so, poke around. Pick up some expert online marketing advice — and come back often. We'll be here!

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