“Strategic marketing consulting” isn’t just a smart business move, it is a business survival move these days. Why? Because the Internet has changed the world in ways that affect all businesses, great and small. You, as a local business owner may be doing all the same things that have worked for you for decades, maintaining all the quality and all the services that made you a leader in the first place. But here’s the deal: your customers’ buying and browsing behaviors have changed. That affects your bottom line.