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Business Internet Marketing Strategies for You

Which Top Social Media Sites Work Best for B2B Marketing?

Posted by Deborah Young on Dec 16, 2014 7:00:00 AM

According to Pew Research, in 2014 about 75% of the people who use the Internet participate in social networks. So, if you are still wondering IF you should be involved with social media get that thought right out of your head. Of course you should be creating social media buzz! The question is which social media strategy will work best if you are a B2B company?

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Topics: Social Media, Small Business

3 Ways to Help Your Business Get Found Online

Posted by Deborah Young on Dec 9, 2014 8:00:00 AM

You can have the prettiest website or the best products in the world, but if people can’t find you online you may as well turn out the lights and go home. And these days “getting found online” better include getting found on mobile devices

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Topics: Local Search Optimization, Small Business, Search Engine Optimization, Online Marketing

Is Google+ the Path to SEO Nirvana?

Posted by Deborah Young on Dec 2, 2014 8:30:00 AM

Here are the cold hard facts: 

  • Google is the 800-pound gorilla of search.
  • Google loves Google.
  • Google+ is a great way to take advantage of these circumstances to improve the online presence of your business.

However, where do you begin?

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Topics: Small Business, Search Engine Optimization

Local Business Directories: Which Ones Should You Choose?

Posted by Deborah Young on Nov 18, 2014 8:28:00 AM

With the plethora of options out there, how do you choose which local business directories to include as part of your internet marketing strategies? And why should you go to the trouble?

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Topics: Local Search Optimization, Small Business

Small Business Online Marketing Tips: Negotiation Is The Key

Posted by Deborah Young on Apr 22, 2014 4:25:00 AM

In our most recent newsletter we looked at some of the skills related to "bossing" - and a big part of being the boss is negotiation skills. (Not receiving our expert strategies and tips? No worries. Sign up here.)

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Topics: Small Business, Online Marketing

Small Business Branding Tips: Online Reputation Management

Posted by Deborah Young on Aug 6, 2013 4:40:00 AM

In today's world, your online reputation IS your reputation. Are you taking steps to safeguard it -- both personally and professionally?

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Topics: Small Business

Email Marketing Tips: What You Can Learn From Goldilocks

Posted by Deborah Young on May 14, 2013 5:21:00 AM

We all get way more email than we want or need, so how can we be respectful of our client's inbox and still get the point across with our email marketing? Follow the Goldilocks Rule: Not too short ... Not too long ... Just right.

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Topics: Small Business, Email Marketing

Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Negative Review

Posted by Deborah Young on Mar 12, 2013 5:22:00 AM

It can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn't matter whether the review is justified or not -- your first instinct is to defend the baby.

Resist that temptation.

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Topics: Social Media, Small Business

Three Online Marketing Lessons Small Businesses Can Learn From Big Biz

Posted by Deborah Young on Nov 26, 2012 3:40:00 AM

So, we've just been through Black Friday, Small Business Saturday and today is Cyber Monday. How's it going for you out there?

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Topics: Small Business, Online Marketing

Differentiate Your Business With Great Customer Service

Posted by Deborah Young on Nov 19, 2012 4:10:00 AM

If you own a business you should read this blog post that talks about a great customer experience in a hair salon. Pretty mundane stuff, but it's an excellent example of the value of a great customer experience and a reminder of 5 broad concepts:

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Topics: Small Business

 
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