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Business Internet Marketing Strategies for You

Online Marketing Tips: 'Tis The Season ... Already?

Posted by Deborah Young on Sep 27, 2012 11:08:00 AM

Come on! It's not even October yet!

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Topics: Small Business, Online Marketing

Small Business Branding: Provide Solutions And Prepare For The Worst

Posted by Deborah Young on Sep 8, 2012 5:43:00 AM

Even if they don't use the word "brand" smart business owners instinctively know that they need to control their message to customers — and potential customers.

Over the past couple of weeks we've seen a valiant branding effort by both political parties via the Republican and Democratic National Conventions. A recent post speaks to their degree of success (or not) but what I'd like to share with you are the two truths of message control

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Topics: Small Business

Online Marketing Strategies: Can An SEO Dunce Rank On Google?

Posted by Deborah Young on Sep 3, 2012 10:55:00 AM

Well, it certainly helps improve organic search ranking if you know a bit about search engine optimization — but I read an interesting blog post today that contains some good, common sense advice that anyone can follow to make a content-rich website that speaks to the things your customers want to know about. And at the heart of it, these are the true keys to beginning to be loved and appreciated by Google and the other search engines — even if you aren't an SEO expert:

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Topics: Small Business, Search Engine Optimization

Online Marketing Strategies: Does Your Web Site Have A Job Description?

Posted by Deborah Young on Oct 18, 2011 4:25:00 AM

Your web site could be your most valuable employee, but does this integral piece of your strategic online marketing plan have a job description? Do you know what duties you want your site to perform — and is it set up to do those things? You tell your human employees what you expect and give them the tools they need to succeed. Your web site deserves the same respect!

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Topics: Small Business, Online Marketing

What would spell D-I-S-A-S-T-E-R for your small business?

Posted by Thia Hamilton on May 21, 2011 12:47:00 PM

Entrepreneurs, by definition, are risk takers. "Ee-haa!", right? You can probably relate to this just like we do... and are proud of it too. But what does risk-taking really mean, and where is the line in a world where the drama about disaster--human and natural--just seems to have gone around the bend?

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Topics: Small Business

What Happens to Your Business After the Initial Shock of a Disaster?

Posted by Deborah Young on May 20, 2011 1:13:00 PM

Very devastating news for Apple today. There was an explosion at their Foxconn Chengu plant in China, at 7 a.m. ET. Currently reports state that two are dead, and 16 were injured. This is the plant where the iPad 2 is made, and the blast was said to have come from the assembly line that serves to “polish” the iPad. Was it an accident? An act of terrorism? At this point we just don't know.

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Topics: Small Business

Strategic Marketing Consulting Tip #2: Holiday Promotion Is An Online Marketing Solution

Posted by Thia Hamilton on Mar 16, 2011 4:12:00 PM

Some holidays just shout business promotion; others...maybe not so much. Try thinking what an upcoming holiday--even a minor one--means to your customers. Are they going to have the day off from work? Entertain? Go out and play? Stay home and putter? Are they going to wear a certain color, play special music, or pay tribute to a memory? However the holiday is likely to effect what they are going to do, consider making an offer that will engage their interest, fit within that theme, and move them to take a particular action. Here are a couple tips:

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Topics: Online Advertising, Small Business

Strategic Marketing Consulting Tip #1: Create An Online Marketing Solution

Posted by Thia Hamilton on Mar 14, 2011 10:20:00 AM

“Strategic marketing consulting” isn’t just a smart business move, it is a business survival move these days. Why? Because the Internet has changed the world in ways that affect all businesses, great and small. You, as a local business owner may be doing all the same things that have worked for you for decades, maintaining all the quality and all the services that made you a leader in the first place. But here’s the deal: your customers’ buying and browsing behaviors have changed. That affects your bottom line.

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Topics: Local Search Optimization, Small Business, Search Engine Optimization

Small Businesses Can Have Truly Mobile Payment Processing

Posted by admin on Mar 11, 2011 4:51:00 PM

There is no doubt that 2010 was the year of mobile technology, which means the developers are off to the races. I personally had my imagination confined inside the phone and never brought exterior gadgets into the equation. A recent Mashable article, however, shows us that Jack Dorsey and Keith Rabois never know when to stop being gods of the Internet. After pioneering small networks such as Twitter and LinkedIn, they are now part of a team leading the way in mobile credit transactions.

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Topics: Small Business

 
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