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Business Internet Marketing Strategies for You

Which Top Social Media Sites Work Best for B2B Marketing?

Posted by Deborah Young on Dec 16, 2014 7:00:00 AM

According to Pew Research, in 2014 about 75% of the people who use the Internet participate in social networks. So, if you are still wondering IF you should be involved with social media get that thought right out of your head. Of course you should be creating social media buzz! The question is which social media strategy will work best if you are a B2B company?

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Topics: Social Media, Small Business

3 Keys to Great Social Media Management Services

Posted by Deborah Young on Oct 21, 2014 11:30:00 AM

Great news! You’re in charge of social media. Now what? What is social media, really, and how do you generate social media buzz for your company? You can do it yourself, hire staff or engage a social media agency, but no matter which way you go it takes many skills to provide great social media management services.

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Topics: Social Media

The High Cost of Rolling Your Eyes at Social Networks

Posted by Deborah Young on Jul 30, 2013 4:40:00 AM

Do you spend hours every day poring over Facebook posts? Or maybe you spend your day following what's trending on Twitter or posting videos on Instagram? What's that you say? You have a business to manage and don't have time for all that social media marketing nonsense? That, my friend, would be a mistake.

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Topics: Social Media

5 Reasons Your Internet Marketing Strategies Must Include Social Media

Posted by Deborah Young on Jul 2, 2013 4:23:00 AM

The Pew Research Center recently released research results aimed at understanding the social media landscape. Here are five things we gleaned from the report that can help you decide which social media marketing strategies are best for your business:

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Topics: Social Media

Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Negative Review

Posted by Deborah Young on Mar 12, 2013 5:22:00 AM

It can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn't matter whether the review is justified or not -- your first instinct is to defend the baby.

Resist that temptation.

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Topics: Social Media, Small Business

Social Media Marketing Tips: Don't Go It Alone

Posted by Deborah Young on Nov 20, 2012 8:28:00 AM

A recent article about small business and social media lists six things small business owners can do to improve the appearance of being social media savvy. I'm right there with the author on five of the six social media marketing strategies:

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Topics: Social Media, Online Marketing

Social Media Marketing Tips: Go Where The Buyers Go

Posted by Deborah Young on Nov 5, 2012 3:25:00 AM

When you get right down to it the reason any business engages in online marketing or social media marketing is to get more people to buy their stuff. So, where do you go to find the people who are ready to buy?

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Topics: Social Media, Online Marketing

Social Media Marketing Tips: Leverage Twitter's Profile Page Redesign

Posted by Deborah Young on Sep 24, 2012 6:43:00 AM

Twitter's recent changes allow small businesses more opportunity to promote their brands — particularly the new header image. These new profile page design features allow users to upload a header image that will be visible not just on Twitter but also, for the first time, on iPad, iPhone and Android devices. And now you have even more control over background images, with the ability to make them visible on both the left and right side.

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Topics: Social Media

Social Media Marketing Tips: Dispelling the Myths

Posted by Deborah Young on Sep 7, 2012 12:31:00 PM

We've already published items dispelling the misguided myths around social media marketing strategy and why small businesses should include online marketing strategies in their overall marketing plans. Today I read an interesting post built around a similar theme.

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Topics: Social Media

Is Twitter An Efficient Online Marketing Solution?

Posted by Deborah Young on Mar 24, 2011 2:41:00 AM

Twitter is just a fad, right — peopled by a herd of sheep who can be categorized into two groups:

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Topics: Social Media

 
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