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Understanding Google Local: What the Heck is a 7 Pack?

Posted by Deborah Young

When it comes to abs who doesn't want a 6-pack? When it comes to local search, we're talking 3-packs and 7-packs. If you've heard these terms but don't really know what they mean, well, you're not alone. Fear not! It's really simple actually. 

Searching on Google yields a SERP (search engine results page) and when you search for something provided by a local business you'll often see a list of businesses that includes the business name, address, phone number, map, etc. Typically, these Google Local search results will be presented as a list of the top seven results as shown in this example for searching "gyms in washington dc": 


This is known as a 7-pack because it's a list of seven businesses. 

If your search is very, very localized or covers an area where there are few businesses providing what you're looking for, you may only see a list of three businesses — or a 3-pack — as shown in this example of a search for "gyms in pendergrass ga":


Generally speaking, the more narrow your search parameters the shorter your list of search results. However, with Google's latest Pigeon update, we may be seeing a trend toward more 3 packs and fewer 7 packs. 

Request Your Free Report Now There are still lots of things you can do to improve your local seo, including some basic local search housekeeping and tips for eliminating duplicate Google Local listings. Give these a read because — whether Google displays a 7 pack or 3 pack or whatever pack — if you don't show up on the list your business is missing out on valuable exposure to potential clients or customers!


About Deborah Young

Deborah Young

Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?

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