What’s your plan? You heard me. What. Is. Your. Documented. Content marketing strategy? If you don’t have one chances are you’re having a hard time explaining to your boss why you need more budget and/or time to create it.
Continue to shoot from the hip, and you’re likely to join the ranks of the countless failed content-marketing wannabes of the world. Try a new approach, and you just might become your company’s newest marketing rock star.