A website is the digital face of your business, guiding potential customers through all the phases of their buyer’s journey, from research to decision making. This journey typically unfolds in three stages: Awareness, Consideration, and Decision. Aligning your website with these crucial stages can help you turn more visitors into customers.
As the owner of a local business, you may have considered adding blogging to your marketing plan - and then wondered if it’s worth the effort. Strategically blogging to promote products and services can certainly drive traffic to your website, but more importantly, it is a proven way to help build trust with your potential customers.
Local businesses face immense competition when attempting to capture the attention of potential customers. To succeed, it is crucial for small businesses to leverage every available tool to enhance their online presence. One of the most powerful tools you can use to effectively market your business is your GBP, or Google Business Profile.