Sometimes it's important to remember who you don't want to talk to with your mobile marketing campaigns. There are five categories of mobile phone users in the United States -- but according to this post you only want to be marketing to one.
While the Talkers, Communicators, Connectors and Entertainers all have their good points, the mobile users you really want to target are the SuperConnecteds, who make up 48% of the U.S. population and do a bit of everything on their smart phones -- sometimes they even just talk. :) But no matter what they're doing with their phones, these are the people you should target to help grow your business.
P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the online marketing strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns, develop your app and put other mobile and online marketing strategies to work for your business.
Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?
Topics: Mobile Marketing
