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Mobile Marketing Tips: You May Need To Target More Than One Audience

Posted by Deborah Young

As you sit down to watch the Macy's Thanksgiving Day Parade tomorrow, you may want to observe more than the floats and bands. Macy's isn't your typical local business, but they're doing something with mobile marketing that small business owners should consider as they think about entering the world of mobile apps.

How do you engage both people in the crowd in New York and people watching at home? Well, you build an app for that!

Crank up the app, then tell it if you're local or watching NBC's coverage. What comes next is an application tailored to enhance your specific experience. Locals can find out where to watch the balloons being filled up the night before and TV watchers can join the party with their own elf balloon character.

So, if you're thinking about creating an app for your local business, think about all the different audiences you serve. You may be able to build a single app for that.


P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the online marketing strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns, develop your app and put other mobile and online marketing strategies to work for your business.

About Deborah Young

Deborah Young

Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?

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