Well, it certainly helps improve organic search ranking if you know a bit about search engine optimization — but I read an interesting blog post today that contains some good, common sense advice that anyone can follow to make a content-rich website that speaks to the things your customers want to know about. And at the heart of it, these are the true keys to beginning to be loved and appreciated by Google and the other search engines — even if you aren't an SEO expert:
- Create great content
- Don't get too hung up on using tools
- Listen to your customers
- Look at your data
- Look at your competitors
- Focus on your social relationships
In another blog post we spoke to this issue in a slightly different way by asking this question: Does your web site have a job description?
It's a quick read that points out the importance of having a definite purpose for your website and how, when done right, your website can serve as your most productive sales rep, your friendliest customer service rep and your online marketing expert.
P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns and put other online marketing strategies to work for your business.
P.P.S. How important is it to rank #1 in the SERPs (search engine results pages)? Consider this: 85% of all search results are organic. Of these, 53% of all clicks go to the #1 listing. A pretty compelling argument. Find out more about the importance of ranking high in SERPs here.
Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?
Topics: Small Business, Search Engine Optimization
