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Social Media Marketing Tips: Dispelling the Myths

Posted by Deborah Young

Social Media Marketing Tips: Dispelling the MythsWe've already published items dispelling the misguided myths around social media marketing strategy and why small businesses should include online marketing strategies in their overall marketing plans. Today I read an interesting post built around a similar theme.

The author pointed out 5 misconceptions about social media that we deal with frequently with our clients, so let me add my own take on them here:


  1. Social media cannot be used in my industry. That's mostly not true but there is the rare exception — some businesses regulated by the SEC, for instance.
  2. My business is too boring to be good at using social media. Our clients represent a wide spectrum of industries and, yes, you have to look far and wide to find people who would consider some of them interesting or sexy. But here's the deal. The point of social media for local businesses is to generate leads and help establish business relationships. It doesn't have to be sexy as long as you can demonstrate the benefit of what you offer.
  3. Success is measured by quantity (of blog comments, Twitter followers — you name it). Nope. Real success is measured in the number of quality leads and customers you generate.
  4. I must have a presence on every single social media network. This is so not true. Different social media networks are good for different kinds of interactions. You should choose the network(s) that best fit your business needs.
  5. I don't have time for social media. Sure you do. Done correctly, it will only take about 15-20 minutes out of your day.

What 7000 Businesses Discovered About Social Media

P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns and put other mobile and online marketing strategies to work for your business.


About Deborah Young

Deborah Young

Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?

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