Did you ever visit a website and afterwards ads for that company started appearing everywhere you go online? That’s Remarketing. It is paid advertising’s way of giving you and your website a second chance with a prospect. On the other hand,
Topics: Online Advertising
PPC advertising can be an effective way to push a large amount of additional traffic to your website in a short amount of time. However, if you are not optimizing and managing your campaigns correctly, you’ll end up filling a money pit instead of feeding your bottom line. Moreover, once you stop paying for those clicks? Well, all that extra traffic disappears.
Some holidays just shout business promotion; others...maybe not so much. Try thinking what an upcoming holiday--even a minor one--means to your customers. Are they going to have the day off from work? Entertain? Go out and play? Stay home and putter? Are they going to wear a certain color, play special music, or pay tribute to a memory? However the holiday is likely to effect what they are going to do, consider making an offer that will engage their interest, fit within that theme, and move them to take a particular action. Here are a couple tips: