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Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Negative Review

Posted by Deborah Young on Mar 12, 2013 5:22:00 AM

Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Bad ReviewIt can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn't matter whether the review is justified or not -- your first instinct is to defend the baby.

Resist that temptation.

What 7000 Businesses Discovered About Social Media So what DO you do? I ran across a blog post that sums things up in a way that all of us can remember: Stop. Drop. Roll. This works if you find yourself in flames and it works if your business gets a flaming review:

  • Stop before you hit send. Don't respond immediately. Waiting 24 hours can make all the difference.
  • Drop the prideful, defensive and harsh response. Taking the high road is rarely a bad idea.
  • Roll with it. In the end, you can't control the opinions of your clients.

Do these things, address any valid issue raised in the review and keep delivering a quality product or service and you'll be spending very little time addressing bad reviews. And while you're at it, read up on more social media marketing tips from 1424. 

 

P.S. If you're looking for a little help, our strategic marketing consulting is designed to show you the online marketing strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns, develop your app and put other mobile and online marketing strategies to work for your business.

 

 

Posted by Deborah Young

Deborah Young

Deborah is a reformed tennis bum and inbound marketing strategist whose main professional purpose is to support local business owners, experts and entrepreneurs by helping them understand the impact and importance of online marketing. She is one happy camper when she can help clients be more visible on the Internet, increase their own customer base and become more profitable. How can she help you?

 
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