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Business Internet Marketing Strategies for You

How to Write a Case Study that Builds Trust

Posted by Deborah Young on Apr 14, 2015 11:31:11 AM

Even when you have conversations with someone face-to-face, it takes time to build trust with a potential client. Add on top of that the impersonal Internet universe and building trust can seem like a pipe dream — but it isn’t! There are many ways to build business relationships online. Today we’ll look at how to write a case study that people will believe … and trust.

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Topics: Online Marketing

Prove the Value of Your Content Marketing Strategy

Posted by Deborah Young on Feb 3, 2015 12:25:23 PM

What’s your plan? You heard me. What. Is. Your. Documented. Content marketing strategy? If you don’t have one chances are you’re having a hard time explaining to your boss why you need more budget and/or time to create it.

Continue to shoot from the hip, and you’re likely to join the ranks of the countless failed content-marketing wannabes of the world. Try a new approach, and you just might become your company’s newest marketing rock star.

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Topics: Online Marketing

3 Ways to Help Your Business Get Found Online

Posted by Deborah Young on Dec 9, 2014 8:00:00 AM

You can have the prettiest website or the best products in the world, but if people can’t find you online you may as well turn out the lights and go home. And these days “getting found online” better include getting found on mobile devices

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Topics: Local Search Optimization, Small Business, Search Engine Optimization, Online Marketing

Content Marketing Services for Your Business: Content Optimization

Posted by Deborah Young on Nov 11, 2014 8:00:00 AM

You’re being paid not only to get more traffic on your company’s website but also to get the right traffic. We hear a lot of talk in online marketing circles about optimization — and for good reason. If you don't optimize your content who knows what your online audience will look like  if you have an audience at all. 

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Topics: Blog Marketing, Search Engine Optimization, Online Marketing

Online Marketing Solutions That Work: Case Studies

Posted by Deborah Young on Sep 30, 2014 11:17:00 AM

Who do you trust? Is it some company giving you the hard sell? I'm guessing you would be more likely to believe a customer of that company — especially if they're using the same product or service that you're considering for yours. 

As a company trying to make that sale, how do you get the word out from your satisfied customers? In marketing parlance it's called a Case Study  and it can be a very effective online marketing solution when

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Topics: Online Marketing

Content Marketing Services for Your Business: Content Creation Ideas

Posted by Deborah Young on Sep 16, 2014 11:07:00 AM

When we say content marketing services, we don't necessarily mean you have to go out and hire a digital marketing agency. This three-part series is designed to offer content marketing tips that will help you do it yourself or know what questions to ask as you look for the perfect internet marketing company to assist your efforts. In Part 2 we talked about content optimization and why blogs are such a great tool. Part 3 looks at inbound methodology and why you should consider it. We hope you find it useful.


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Topics: Blog Marketing, Online Marketing

Small Business Online Marketing Tips: Negotiation Is The Key

Posted by Deborah Young on Apr 22, 2014 4:25:00 AM

In our most recent newsletter we looked at some of the skills related to "bossing" - and a big part of being the boss is negotiation skills. (Not receiving our expert strategies and tips? No worries. Sign up here.)

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Topics: Small Business, Online Marketing

Online Marketing and Privacy: The Scary Truth

Posted by Deborah Young on Oct 29, 2013 4:48:00 AM

With all the recent news about the NSA and government surveillance, a lot of people are thinking more about online security and privacy these days. And those of us at 1424 look at this question from different - and seemingly competing - angles. First, one of our main objectives as a business is to help our clients get found on the Internet and to engage customers and potential customers in a meaningful dialog. But you know what? We are also

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Topics: Online Marketing

Three Online Marketing Lessons Small Businesses Can Learn From Big Biz

Posted by Deborah Young on Nov 26, 2012 3:40:00 AM

So, we've just been through Black Friday, Small Business Saturday and today is Cyber Monday. How's it going for you out there?

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Topics: Small Business, Online Marketing

Social Media Marketing Tips: Don't Go It Alone

Posted by Deborah Young on Nov 20, 2012 8:28:00 AM

A recent article about small business and social media lists six things small business owners can do to improve the appearance of being social media savvy. I'm right there with the author on five of the six social media marketing strategies:

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Topics: Social Media, Online Marketing

Wonder Why MORE People Don't Find You Online?

It's not rocket science — honest — but there are some very particular things that every business must do to attract leads and customers on the Internet. We love sharing those tips ... so, poke around. Pick up some expert online marketing advice — and come back often. We'll be here!

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