Business Internet Marketing Strategies for You

Even when you have conversations with someone face-to-face, it takes time to build trust with a potential client. Add on top of that the impersonal Internet universe and building trust can seem like a pipe dream — but it isn’t! There are many ways to build business relationships online. Today we’ll look at how to write a case study that people will believe … and trust.

What’s your plan? You heard me. What. Is. Your. Documented. Content marketing strategy? If you don’t have one chances are you’re having a hard time explaining to your boss why you need more budget and/or time to create it.

Continue to shoot from the hip, and you’re likely to join the ranks of the countless failed content-marketing wannabes of the world. Try a new approach, and you just might become your company’s newest marketing rock star.

You can have the prettiest website or the best products in the world, but if people can’t find you online you may as well turn out the lights and go home. And these days “getting found online” better include getting found on mobile devices. 

You’re being paid not only to get more traffic on your company’s website but also to get the right traffic. We hear a lot of talk in online marketing circles about optimization — and for good reason. If you don't optimize your content who knows what your online audience will look like — if you have an audience at all. 

Who do you trust? Is it some company giving you the hard sell? I'm guessing you would be more likely to believe a customer of that company — especially if they're using the same product or service that you're considering for yours. 

As a company trying to make that sale, how do you get the word out from your satisfied customers? In marketing parlance it's called a Case Study — and it can be a very effective online marketing solution when

When we say content marketing services, we don't necessarily mean you have to go out and hire a digital marketing agency. This three-part series is designed to offer content marketing tips that will help you do it yourself or know what questions to ask as you look for the perfect internet marketing company to assist your efforts. In Part 2 we talked about content optimization and why blogs are such a great tool. Part 3 looks at inbound methodology and why you should consider it. We hope you find it useful.

In our most recent newsletter we looked at some of the skills related to "bossing" - and a big part of being the boss is negotiation skills. (Not receiving our expert strategies and tips? No worries. Sign up here.)

With all the recent news about the NSA and government surveillance, a lot of people are thinking more about online security and privacy these days. And those of us at 1424 look at this question from different - and seemingly competing - angles. First, one of our main objectives as a business is to help our clients get found on the Internet and to engage customers and potential customers in a meaningful dialog. But you know what? We are also

So, we've just been through Black Friday, Small Business Saturday and today is Cyber Monday. How's it going for you out there?

A recent article about small business and social media lists six things small business owners can do to improve the appearance of being social media savvy. I'm right there with the author on five of the six social media marketing strategies: