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How Google's Helpful Content Algorithm Benefits Local Service Providers

Posted by Thia Hamilton on Mar 8, 2024 1:17:58 PM

As a local service provider who wants to attract more business (who doesn't?), you have a powerful new tool at your disposal. Google's Helpful Content Algorithm helps local businesses establish themselves as authoritative figures in their community. This sophisticated algorithm rewards local service providers who create content that genuinely addresses users' needs, such as insightful blog posts tailored to the queries of their local community. Creating relevant content can help you build your authority and generate more leads with enhanced visibility on Google.

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Topics: Online Reputation Management, Blog Marketing, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing, buyers journey, blogging

Optimizing Your Website for the Buyer's Journey

Posted by Thia Hamilton on Feb 16, 2024 12:18:24 AM

A website is the digital face of your business, guiding potential customers through all the phases of their buyer’s journey, from research to decision making. This journey typically unfolds in three stages: Awareness, Consideration, and Decision. Aligning your website with these crucial stages can help you turn more visitors into customers.

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Topics: Online Reputation Management, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing, buyers journey

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