Business Internet Marketing Strategies for You

What business doesn’t want to get found when people search online for what they do? And if you want to get found online you must get found on Google. Nothing new and exciting about that, is there?

But here’s something you may not have thought about: You’re not trying to get your whole website ranked. You’re trying to get individual pages on your website ranked.

Normally, when I sit down to write, blog post ideas come to me fairly easily. That is not to say the writing itself comes easy, but I can usually come up with a topic.

Usually.

And then there are the times like the one I suffered through recently.

You’re being paid not only to get more traffic on your company’s website but also to get the right traffic. We hear a lot of talk in online marketing circles about optimization — and for good reason. If you don't optimize your content who knows what your online audience will look like — if you have an audience at all. 

When we say content marketing services, we don't necessarily mean you have to go out and hire a digital marketing agency. This three-part series is designed to offer content marketing tips that will help you do it yourself or know what questions to ask as you look for the perfect internet marketing company to assist your efforts. In Part 2 we talked about content optimization and why blogs are such a great tool. Part 3 looks at inbound methodology and why you should consider it. We hope you find it useful.

Back in the day I was an aspiring journalist -- and one of the most fun parts of writing for print media was coming up with clever headlines. Bad puns were particularly effective ... and enjoyable ... for both me and my readers. However,

"You've gotta have a blog" seems to be a standard refrain when you talk to anyone about marketing your business online. Generally speaking, it's sound advice. But has your marketing consultant ever explained WHY it's a good idea?