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Small Business Branding Tips: Online Reputation Management

Posted by Deborah Young on Aug 6, 2013 4:40:00 AM

In today's world, your online reputation IS your reputation. Are you taking steps to safeguard it -- both personally and professionally?

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Topics: Small Business

Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Negative Review

Posted by Deborah Young on Mar 12, 2013 5:22:00 AM

It can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn't matter whether the review is justified or not -- your first instinct is to defend the baby.

Resist that temptation.

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Topics: Social Media, Small Business

Differentiate Your Business With Great Customer Service

Posted by Deborah Young on Nov 19, 2012 4:10:00 AM

If you own a business you should read this blog post that talks about a great customer experience in a hair salon. Pretty mundane stuff, but it's an excellent example of the value of a great customer experience and a reminder of 5 broad concepts:

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Topics: Small Business

Small Business Branding: Provide Solutions And Prepare For The Worst

Posted by Deborah Young on Sep 8, 2012 5:43:00 AM

Even if they don't use the word "brand" smart business owners instinctively know that they need to control their message to customers — and potential customers.

Over the past couple of weeks we've seen a valiant branding effort by both political parties via the Republican and Democratic National Conventions. A recent post speaks to their degree of success (or not) but what I'd like to share with you are the two truths of message control

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Topics: Small Business

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