Business Internet Marketing Strategies for You

According to Pew Research, in 2014 about 75% of the people who use the Internet participate in social networks. So, if you are still wondering IF you should be involved with social media get that thought right out of your head. Of course you should be creating social media buzz! The question is which social media strategy will work best if you are a B2B company?

You can have the prettiest website or the best products in the world, but if people can’t find you online you may as well turn out the lights and go home. And these days “getting found online” better include getting found on mobile devices. 

Here are the cold hard facts: 

• Google is the 800-pound gorilla of search.
• Google loves Google.
• Google+ is a great way to take advantage of these circumstances to improve the online presence of your business.

However, where do you begin?

With the plethora of options out there, how do you choose which local business directories to include as part of your internet marketing strategies? And why should you go to the trouble?

In our most recent newsletter we looked at some of the skills related to "bossing" - and a big part of being the boss is negotiation skills. (Not receiving our expert strategies and tips? No worries. Sign up here.)

In today's world, your online reputation IS your reputation. Are you taking steps to safeguard it -- both personally and professionally?

We all get way more email than we want or need, so how can we be respectful of our client's inbox and still get the point across with our email marketing? Follow the Goldilocks Rule: Not too short ... Not too long ... Just right.

It can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn't matter whether the review is justified or not -- your first instinct is to defend the baby.

Resist that temptation.

So, we've just been through Black Friday, Small Business Saturday and today is Cyber Monday. How's it going for you out there?

If you own a business you should read this blog post that talks about a great customer experience in a hair salon. Pretty mundane stuff, but it's an excellent example of the value of a great customer experience and a reminder of 5 broad concepts: