As a local service provider who wants to attract more business (who doesn't?), you have a powerful new tool at your disposal. Google's Helpful Content Algorithm helps local businesses establish themselves as authoritative figures in their community. This sophisticated algorithm rewards local service providers who create content that genuinely addresses users' needs, such as insightful blog posts tailored to the queries of their local community. Creating relevant content can help you build your authority and generate more leads with enhanced visibility on Google.
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Topics:
Online Reputation Management,
Blog Marketing,
Local Search Optimization,
Online Advertising,
Small Business,
Search Engine Optimization,
Online Marketing,
buyers journey,
blogging
A website is the digital face of your business, guiding potential customers through all the phases of their buyer’s journey, from research to decision making. This journey typically unfolds in three stages: Awareness, Consideration, and Decision. Aligning your website with these crucial stages can help you turn more visitors into customers.
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Topics:
Online Reputation Management,
Local Search Optimization,
Online Advertising,
Small Business,
Search Engine Optimization,
Online Marketing,
buyers journey
As the owner of a local business, you may have considered adding blogging to your marketing plan - and then wondered if it’s worth the effort. Strategically blogging to promote products and services can certainly drive traffic to your website, but more importantly, it is a proven way to help build trust with your potential customers.
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Topics:
Online Reputation Management,
Local Search Optimization,
Online Advertising,
Small Business,
Search Engine Optimization,
Online Marketing
Local businesses face immense competition when attempting to capture the attention of potential customers. To succeed, it is crucial for small businesses to leverage every available tool to enhance their online presence. One of the most powerful tools you can use to effectively market your business is your GBP, or Google Business Profile.
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Topics:
Online Reputation Management,
Local Search Optimization,
Online Advertising,
Small Business,
Search Engine Optimization,
Online Marketing
In today's world, your online reputation IS your reputation. Are you taking steps to safeguard it -- both personally and professionally?
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Topics:
Small Business
It can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn't matter whether the review is justified or not -- your first instinct is to defend the baby.
Resist that temptation.
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Topics:
Social Media,
Small Business
If you own a business you should read this blog post that talks about a great customer experience in a hair salon. Pretty mundane stuff, but it's an excellent example of the value of a great customer experience and a reminder of 5 broad concepts:
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Topics:
Small Business
Even if they don't use the word "brand" smart business owners instinctively know that they need to control their message to customers — and potential customers.
Over the past couple of weeks we've seen a valiant branding effort by both political parties via the Republican and Democratic National Conventions. A recent post speaks to their degree of success (or not) but what I'd like to share with you are the two truths of message control
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Topics:
Small Business
