If you own a business you should read this blog post that talks about a great customer experience in a hair salon. Pretty mundane stuff, but it's an excellent example of the value of a great customer experience and a reminder of 5 broad concepts:
- Customer experience is a differentiator.
- More than loyal customers, exceptional customer experiences can create promoters.
- Keeping customers involved and informed during the service delivery process can increase satisfaction.
- Delivering value beyond expectations enhances the customer experience.
- Superior customer experiences can command a premium.
So, check out the blog post and start thinking about how to apply these principles to your business!
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