Business Internet Marketing Strategies for You

According to Pew Research, in 2014 about 75% of the people who use the Internet participate in social networks. So, if you are still wondering IF you should be involved with social media get that thought right out of your head. Of course you should be creating social media buzz! The question is which social media strategy will work best if you are a B2B company?

Great news! You’re in charge of social media. Now what? What is social media, really, and how do you generate social media buzz for your company? You can do it yourself, hire staff or engage a social media agency, but no matter which way you go it takes many skills to provide great social media management services.

Do you spend hours every day poring over Facebook posts? Or maybe you spend your day following what's trending on Twitter or posting videos on Instagram? What's that you say? You have a business to manage and don't have time for all that social media marketing nonsense? That, my friend, would be a mistake.

The Pew Research Center recently released research results aimed at understanding the social media landscape. Here are five things we gleaned from the report that can help you decide which social media marketing strategies are best for your business:

It can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn't matter whether the review is justified or not -- your first instinct is to defend the baby.

Resist that temptation.

A recent article about small business and social media lists six things small business owners can do to improve the appearance of being social media savvy. I'm right there with the author on five of the six social media marketing strategies:

When you get right down to it the reason any business engages in online marketing or social media marketing is to get more people to buy their stuff. So, where do you go to find the people who are ready to buy?

Twitter's recent changes allow small businesses more opportunity to promote their brands — particularly the new header image. These new profile page design features allow users to upload a header image that will be visible not just on Twitter but also, for the first time, on iPad, iPhone and Android devices. And now you have even more control over background images, with the ability to make them visible on both the left and right side.

We've already published items dispelling the misguided myths around social media marketing strategy and why small businesses should include online marketing strategies in their overall marketing plans. Today I read an interesting post built around a similar theme.

Twitter is just a fad, right — peopled by a herd of sheep who can be categorized into two groups: