--- title: The High Cost of Rolling Your Eyes at Social Networks description: Social media marketing is important to your business ... no matter what demographic you're after. image: https://blog.1424marketinggroup.com/hs-fs/file-1131653186-jpg/blog-files/does-social-media-make-your-eyes-roll-300x197.jpg --- [![1424-logo](https://blog.1424marketinggroup.com/hs-fs/hubfs/1424-logo.png?width=115&height=85&name=1424-logo.png)](https://1424marketinggroup.com/)   - [About Us](https://1424marketinggroup.com/about-us/) - [Services](https://1424marketinggroup.com/services/) - [Blog](https://blog.1424marketinggroup.com/) - [Contact Us](https://1424marketinggroup.com/contact-us/) # The High Cost of Rolling Your Eyes at Social Networks - [Tweet](https://twitter.com/share) [![Social media doesn't have to make your eyes roll](https://blog.1424marketinggroup.com/hs-fs/file-1131653186-jpg/blog-files/does-social-media-make-your-eyes-roll-300x197.jpg?width=300&height=197&name=does-social-media-make-your-eyes-roll-300x197.jpg)](https://blog.1424marketinggroup.com/hs-fs/file-1131653186-jpg/blog-files/does-social-media-make-your-eyes-roll-300x197.jpg)Do you spend hours every day poring over Facebook posts? Or maybe you spend your day following what's trending on Twitter or posting videos on Instagram? What's that you say? You have a business to manage and don't have time for all that social media marketing nonsense? That, my friend, would be a mistake. You can look at it by age, income, where people live, education, race ... it doesn't matter. [Everyone uses social networks](http://mashable.com/2013/04/12/social-media-demographic-breakdown/). For instance, we assume that young people use social media ... and they do. Eighty-three percent of 18-29 year olds use social media, 77% of 30-49 year olds. But did you know that 52% of people 50-64 do -- and that almost a third of people 65+ use social media? [![What 7000 Businesses Discovered About Social Media](https://no-cache.hubspot.com/cta/default/414495/63332a2f-160d-4604-a87f-01e026eb4ab3.png)](https://cta-redirect.hubspot.com/cta/redirect/414495/63332a2f-160d-4604-a87f-01e026eb4ab3) Social media may not be your cup of tea, but you better believe that your target audience regularly uses at least one social media platform. No one wants to spend hours every day nurturing social media campaigns, so part of your social media solution is to figure out [which platform is used most by your prospective customers](http://pewinternet.org/Reports/2013/Social-media-users/Social-Networking-Site-Users/Demo-portrait.aspx). Are you looking for adult women aged 18-29? Better get to know Facebook. If you're looking for a black, urban based audience Twitter will fit the bill. By spending as little as 3 hours per week, small businesses can see a return on their social media investment. Don't lose out on reaching potential customers because social media seems so overwhelming. Figure out where your prospects "hang out" online -- and start building those relationships!   P.S. If you're looking for a little help, our [strategic marketing consulting](https://blog.1424marketinggroup.com/strategies/) is designed to show you the online marketing strategies that help keep the customers you have while generating more and better leads. That process begins when we improve search engine ranking, devise the best social media campaigns, develop your app and put other mobile and online marketing strategies to work for your business. 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