Business Internet Marketing Strategies for You

When it comes to generating SEO leads, people usually fall into one of three categories:

1. Those who admit it’s all a big mystery
2. Those who THINK they know all about it
3. Those who actually understand it.

In our experience, there are an awful lot of bosses out there who fall into Category 2. And that creates major stress and headaches for the people who work for them and know what they’re doing when it comes to SEO. Even if your boss falls into the first group, at some point you’ll still get the dreaded question:

Have you ever discovered a typo in a link to your content that you just promoted all over the web? Worse, has this ever happened, and it was days/weeks/months before you discovered the mistake? Or would you say that the “(not provided)” keyword — probably your number one keyword in Google Analytics if you don’t use AdWords — is about as useful as dirt to your efforts to get found online? Yes? Listen up then and let us introduce you to the Google Webmaster Tools. 

You can have the prettiest website or the best products in the world, but if people can’t find you online you may as well turn out the lights and go home. And these days “getting found online” better include getting found on mobile devices. 

Here are the cold hard facts: 

• Google is the 800-pound gorilla of search.
• Google loves Google.
• Google+ is a great way to take advantage of these circumstances to improve the online presence of your business.

However, where do you begin?

PPC advertising can be an effective way to push a large amount of additional traffic to your website in a short amount of time. However, if you are not optimizing and managing your campaigns correctly, you’ll end up filling a money pit instead of feeding your bottom line. Moreover, once you stop paying for those clicks? Well, all that extra traffic disappears.

You’re being paid not only to get more traffic on your company’s website but also to get the right traffic. We hear a lot of talk in online marketing circles about optimization — and for good reason. If you don't optimize your content who knows what your online audience will look like — if you have an audience at all. 

As a small business owner you are always looking for a way to get a leg up on the competition. And you know that search engine optimization will help your website get found by potential customers. So, our SEO tips today look at two search query parameters that can help you understand some things about the health of your web site -- and the sites of your competitors.

When we think of the world's great SEO marketing companies, the U.S. military doesn't usually come readily to mind. That said, who better to learn from about strategies and tactics?

Well, it certainly helps improve organic search ranking if you know a bit about search engine optimization — but I read an interesting blog post today that contains some good, common sense advice that anyone can follow to make a content-rich website that speaks to the things your customers want to know about. And at the heart of it, these are the true keys to beginning to be loved and appreciated by Google and the other search engines — even if you aren't an SEO expert:

"You've gotta have a blog" seems to be a standard refrain when you talk to anyone about marketing your business online. Generally speaking, it's sound advice. But has your marketing consultant ever explained WHY it's a good idea?