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Business Internet Marketing Strategies for You

SEO Tips: What to Say When the Boss Asks THIS Question

Posted by Deborah Young on Mar 10, 2015 7:30:00 AM

When it comes to generating SEO leads, people usually fall into one of three categories:

1. Those who admit it’s all a big mystery
2. Those who THINK they know all about it
3. Those who actually understand it.

In our experience, there are an awful lot of bosses out there who fall into Category 2. And that creates major stress and headaches for the people who work for them and know what they’re doing when it comes to SEO. Even if your boss falls into the first group, at some point you’ll still get the dreaded question:

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Topics: Search Engine Optimization

Two Quick Ways You Can Use Google Webmaster Tools to Get Found Online

Posted by Deborah Young on Dec 23, 2014 6:30:00 AM

Have you ever discovered a typo in a link to your content that you just promoted all over the web? Worse, has this ever happened, and it was days/weeks/months before you discovered the mistake? Or would you say that the “(not provided)” keyword — probably your number one keyword in Google Analytics if you don’t use AdWords  is about as useful as dirt to your efforts to get found online? Yes? Listen up then and let us introduce you to the Google Webmaster Tools. 

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Topics: Website Optimization, Search Engine Optimization

3 Ways to Help Your Business Get Found Online

Posted by Deborah Young on Dec 9, 2014 8:00:00 AM

You can have the prettiest website or the best products in the world, but if people can’t find you online you may as well turn out the lights and go home. And these days “getting found online” better include getting found on mobile devices

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Topics: Local Search Optimization, Small Business, Search Engine Optimization, Online Marketing

Is Google+ the Path to SEO Nirvana?

Posted by Deborah Young on Dec 2, 2014 8:30:00 AM

Here are the cold hard facts: 

  • Google is the 800-pound gorilla of search.
  • Google loves Google.
  • Google+ is a great way to take advantage of these circumstances to improve the online presence of your business.

However, where do you begin?

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Topics: Small Business, Search Engine Optimization

Is PPC Advertising a Good Choice for Your Business?

Posted by Deborah Young on Nov 25, 2014 8:30:00 AM

PPC advertising can be an effective way to push a large amount of additional traffic to your website in a short amount of time. However, if you are not optimizing and managing your campaigns correctly, you’ll end up filling a money pit instead of feeding your bottom line. Moreover, once you stop paying for those clicks? Well, all that extra traffic disappears.

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Topics: Online Advertising, Search Engine Optimization

Content Marketing Services for Your Business: Content Optimization

Posted by Deborah Young on Nov 11, 2014 8:00:00 AM

You’re being paid not only to get more traffic on your company’s website but also to get the right traffic. We hear a lot of talk in online marketing circles about optimization — and for good reason. If you don't optimize your content who knows what your online audience will look like  if you have an audience at all. 

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Topics: Blog Marketing, Search Engine Optimization, Online Marketing

SEO Tips: Search Query Parameters Show What's Up With Competitors

Posted by Deborah Young on Sep 10, 2013 4:58:00 AM

As a small business owner you are always looking for a way to get a leg up on the competition. And you know that search engine optimization will help your website get found by potential customers. So, our SEO tips today look at two search query parameters that can help you understand some things about the health of your web site -- and the sites of your competitors.

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Topics: Search Engine Optimization

SEO Marketing Strategies: Follow The Military's Lead?

Posted by Deborah Young on May 21, 2013 4:37:00 AM

When we think of the world's great SEO marketing companies, the U.S. military doesn't usually come readily to mind. That said, who better to learn from about strategies and tactics?

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Topics: Search Engine Optimization

Online Marketing Strategies: Can An SEO Dunce Rank On Google?

Posted by Deborah Young on Sep 3, 2012 10:55:00 AM

Well, it certainly helps improve organic search ranking if you know a bit about search engine optimization — but I read an interesting blog post today that contains some good, common sense advice that anyone can follow to make a content-rich website that speaks to the things your customers want to know about. And at the heart of it, these are the true keys to beginning to be loved and appreciated by Google and the other search engines — even if you aren't an SEO expert:

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Topics: Small Business, Search Engine Optimization

How Do Blogs Fit Into A Strategic Online Marketing Solution?

Posted by Deborah Young on Mar 31, 2011 2:34:00 AM

"You've gotta have a blog" seems to be a standard refrain when you talk to anyone about marketing your business online. Generally speaking, it's sound advice. But has your marketing consultant ever explained WHY it's a good idea?

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Topics: Blog Marketing, Search Engine Optimization

Wonder Why MORE People Don't Find You Online?

It's not rocket science — honest — but there are some very particular things that every business must do to attract leads and customers on the Internet. We love sharing those tips ... so, poke around. Pick up some expert online marketing advice — and come back often. We'll be here!

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