When it comes to generating SEO leads, people usually fall into one of three categories:
1. Those who admit it’s all a big mystery
2. Those who THINK they know all about it
3. Those who actually understand it.
In our experience, there are an awful lot of bosses out there who fall into Category 2. And that creates major stress and headaches for the people who work for them and know what they’re doing when it comes to SEO. Even if your boss falls into the first group, at some point you’ll still get the dreaded question: