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Business Internet Marketing Strategies for You

Use Marketing Automation to Feed the Lead Generation and Sales Process

Posted by Deborah Young on Apr 7, 2015 9:05:00 AM

Businesses often think of a “funnel” when they consider how to generate sales, but you can also think of it as a “racetrack”. Strangers become leads. Leads become prospects. Prospects become clients. Clients become evangelists who either buy MORE of what you offer or send new strangers to your door to become leads — or both.

Think of Marketing Automation as your pit stops. 

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Topics: Email Marketing, Lead Generation

Get More Leads Online With Landing Page Optimization

Posted by Deborah Young on Jan 27, 2015 7:30:00 AM

Generating leads online  and converting them — is probably more about context than anything else. You have to show the right people the right offer at the right time. Mix in a “wrong” at any point in that process and your air-tight sales funnel starts leaking like a sieve.

You work hard to get people onto your website using things like paid advertising or social media or email. What we’ll talk about today is where you should send them (hint: a landing page!), why you should send them and a landing page optimization strategy.

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Topics: Lead Generation

How to Get Found and Generate Leads Online: Personas

Posted by Deborah Young on Jan 13, 2015 7:30:00 AM

One size fits all may get the job done for workout clothes but not so much for your target audience. There are likely several groups you are trying to reach, and even within a single group there are different concerns and interests depending on where they are positioned in the sales process.

We call the groups you’re trying to reach Personas, and each persona could be at one of four stages in your sales funnel. Let’s look at how these all fit together and how you can use this information to generate more and better sales leads online.

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Topics: Lead Generation

Five Ways to Generate Leads Online That You May Not Have Considered

Posted by Deborah Young on Jan 6, 2015 8:00:00 AM

One thing we see fairly frequently as we talk to business owners is a tendency to glom “SEO” and “lead generation” into one big category. The reality is that search engine optimization is one tool in the lead-generation arsenal. There are many other ways to generate leads online that you may not have heard of or thought about … yet. Let's look at how to generate leads using a few of these unconventional methods.

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Topics: Lead Generation

Local Business Directories: Lost Cause or Lead Generation Dynamo?

Posted by Deborah Young on Sep 23, 2014 10:58:00 AM

Local business directories can be the best friend your business ever had ... and at the same time the worst enemy. Say what? 

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Topics: Local Search Optimization, Lead Generation

How Do You Get More SEO Leads to Help Grow Your Business?

Posted by Deborah Young on Sep 2, 2014 11:07:00 AM

Your business website is the hub of your online presence (at least, it should be!) and that makes it the ideal forum for generating SEO leads — that is people who originally find your site because it shows up in the organic (free) results when they search on Google or other search engines. Generating leads is a two-step process. First, you must

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Topics: Website Optimization, Lead Generation

Email Marketing: Can It Still Generate Leads?

Posted by Deborah Young on Sep 16, 2012 7:11:00 AM

... That depends on who you ask, who your target audience is, and what industry you're targeting.

A recent email benchmark study by Silverpop looks at the standard email marketing conversion statistics but also compares stats across the globe and slices and dices them based on industry. Let's look at a couple of the results.

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Topics: Email Marketing, Lead Generation

 
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