Business Internet Marketing Strategies for You

Businesses often think of a “funnel” when they consider how to generate sales, but you can also think of it as a “racetrack”. Strangers become leads. Leads become prospects. Prospects become clients. Clients become evangelists who either buy MORE of what you offer or send new strangers to your door to become leads — or both.

Think of Marketing Automation as your pit stops. 

Many businesses we talk to have the same questions about email marketing that they do about blogging: what on earth do I write about … and why should I bother?

The answers are similar, too, and a weekly or monthly or quarterly newsletter may provide the perfect delivery vehicle for your email marketing messages. 

Halloween’s history for this year, and you know what that means. Yep. The holiday shopping season is upon us. Black Friday and Cyber Monday are right around the corner, and before you know it we’ll be ringing in the New Year. 

And the right email solutions can help make your cash registers ring, too! 

If you've done any research on generating and nurturing leads for your business you have probably heard the advice to limit the information you ask for on an online form to Email and (maybe) Name. Best email marketing solutions practice says raise your opt-in rate by only requesting minimal information but....

We all get way more email than we want or need, so how can we be respectful of our client's inbox and still get the point across with our email marketing? Follow the Goldilocks Rule: Not too short ... Not too long ... Just right.

... That depends on who you ask, who your target audience is, and what industry you're targeting.

A recent email benchmark study by Silverpop looks at the standard email marketing conversion statistics but also compares stats across the globe and slices and dices them based on industry. Let's look at a couple of the results.