Business Internet Marketing Strategies for You

Is Google about to punish you? Maybe.

Pay attention to this date … April 21, 2015 … This could be the day your website starts losing mobile traffic in a big way.

There are many reasons why business owners may be reluctant to seek out the advice of a digital marketing agency when they’re thinking about building or upgrading a website, including:

“We need to have a website before we can get advice about it.”

“We got NO marketing benefit from that guy that built our first website. I’m not going down that road again.”

“We just can’t afford to engage a consultant right now.”

Does any of that sound like you?

You’re savvy enough to know that you must have a Google Analytics (GA) account set up. After all, ya gotta have a way to track what’s happening with your various online properties (like your website, social media, etc.). That’s all well and good but have you ventured into the world of data dashboards from within that GA account?

No? Not to worry. Step into my parlor ….

Have you ever discovered a typo in a link to your content that you just promoted all over the web? Worse, has this ever happened, and it was days/weeks/months before you discovered the mistake? Or would you say that the “(not provided)” keyword — probably your number one keyword in Google Analytics if you don’t use AdWords — is about as useful as dirt to your efforts to get found online? Yes? Listen up then and let us introduce you to the Google Webmaster Tools. 

Your website is leaking. You know that, right? It’s leaking prospects. It’s leaking leads. It’s leaking customers. And it’s leaking sales — even if it’s not an e-commerce site. Time for a little online marketing triage. 

If you haven't taken advantage of responsive web design services to convert your traditional web site to one using a more mobile friendly format — maybe it's time to take the plunge. Why should you spend effort and budget revamping your perfectly good website? Let us count the ways ... 

Your business website is the hub of your online presence (at least, it should be!) and that makes it the ideal forum for generating SEO leads — that is people who originally find your site because it shows up in the organic (free) results when they search on Google or other search engines. Generating leads is a two-step process. First, you must

There has been a lot of talk lately about HTTPS (Hyper Text Transfer Protocol Secure) and SSL (Secure Sockets Layer) after the infamous Heartbleed bug, Google’s switch to encrypted searches, and internet users becoming more conscious about their security in general (NSA, anyone?). It sounds like a good thing, but what is it really?

Internet marketers have strong opinions about how to optimize websites to meet their online marketing strategy goals. One thing they know for sure: It pays to understand what you want your website to do before trying to make changes.