Entrepreneurs, by definition, are risk takers. "Ee-haa!", right? You can probably relate to this just like we do... and are proud of it too. But what does risk-taking really mean, and where is the line in a world where the drama about disaster--human and natural--just seems to have gone around the bend?
Topics: Small Business
Some holidays just shout business promotion; others...maybe not so much. Try thinking what an upcoming holiday--even a minor one--means to your customers. Are they going to have the day off from work? Entertain? Go out and play? Stay home and putter? Are they going to wear a certain color, play special music, or pay tribute to a memory? However the holiday is likely to effect what they are going to do, consider making an offer that will engage their interest, fit within that theme, and move them to take a particular action. Here are a couple tips:
“Strategic marketing consulting” isn’t just a smart business move, it is a business survival move these days. Why? Because the Internet has changed the world in ways that affect all businesses, great and small. You, as a local business owner may be doing all the same things that have worked for you for decades, maintaining all the quality and all the services that made you a leader in the first place. But here’s the deal: your customers’ buying and browsing behaviors have changed. That affects your bottom line.
This is a great moment for all of us at 1424. Just like you, we have labored and fussed over our website "off stage" for weeks, which turned into months, hoping to get it just right before the Big Launch. Always putting client's projects before our own (remember the cobbler's children who had no shoes?), this has taken longer than we ever imagined.
Topics: Online Marketing