Entrepreneurs, by definition, are risk takers. "Ee-haa!", right? You can probably relate to this just like we do... and are proud of it too. But what does risk-taking really mean, and where is the line in a world where the drama about disaster--human and natural--just seems to have gone around the bend?
Thia Hamilton
Recent Posts
What would spell D-I-S-A-S-T-E-R for your small business?
Posted by Thia Hamilton on May 21, 2011 12:47:00 PM
Topics: Small Business
Strategic Marketing Consulting Tip #2: Holiday Promotion Is An Online Marketing Solution
Posted by Thia Hamilton on Mar 16, 2011 4:12:00 PM
Some holidays just shout business promotion; others...maybe not so much. Try thinking what an upcoming holiday--even a minor one--means to your customers. Are they going to have the day off from work? Entertain? Go out and play? Stay home and putter? Are they going to wear a certain color, play special music, or pay tribute to a memory? However the holiday is likely to effect what they are going to do, consider making an offer that will engage their interest, fit within that theme, and move them to take a particular action. Here are a couple tips:
Topics: Online Advertising, Small Business
Strategic Marketing Consulting Tip #1: Create An Online Marketing Solution
Posted by Thia Hamilton on Mar 14, 2011 10:20:00 AM
“Strategic marketing consulting” isn’t just a smart business move, it is a business survival move these days. Why? Because the Internet has changed the world in ways that affect all businesses, great and small. You, as a local business owner may be doing all the same things that have worked for you for decades, maintaining all the quality and all the services that made you a leader in the first place. But here’s the deal: your customers’ buying and browsing behaviors have changed. That affects your bottom line.
Topics: Local Search Optimization, Small Business, Search Engine Optimization
This is a great moment for all of us at 1424. Just like you, we have labored and fussed over our website "off stage" for weeks, which turned into months, hoping to get it just right before the Big Launch. Always putting client's projects before our own (remember the cobbler's children who had no shoes?), this has taken longer than we ever imagined.
Topics: Online Marketing