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How Google's Helpful Content Algorithm Benefits Local Service Providers

Posted by Thia Hamilton on Mar 8, 2024 1:17:58 PM

As a local service provider who wants to attract more business (who doesn't?), you have a powerful new tool at your disposal. Google's Helpful Content Algorithm helps local businesses establish themselves as authoritative figures in their community. This sophisticated algorithm rewards local service providers who create content that genuinely addresses users' needs, such as insightful blog posts tailored to the queries of their local community. Creating relevant content can help you build your authority and generate more leads with enhanced visibility on Google.

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Topics: Online Reputation Management, Blog Marketing, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing, buyers journey, blogging

How Do Blogs Fit Into A Strategic Online Marketing Solution?

Posted by Deborah Young on Mar 31, 2011 2:34:00 AM

"You've gotta have a blog" seems to be a standard refrain when you talk to anyone about marketing your business online. Generally speaking, it's sound advice. But has your marketing consultant ever explained WHY it's a good idea?

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Topics: Blog Marketing, Search Engine Optimization

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