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How Google's Helpful Content Algorithm Benefits Local Service Providers

Posted by Thia Hamilton on Mar 8, 2024 1:17:58 PM

As a local service provider who wants to attract more business (who doesn't?), you have a powerful new tool at your disposal. Google's Helpful Content Algorithm helps local businesses establish themselves as authoritative figures in their community. This sophisticated algorithm rewards local service providers who create content that genuinely addresses users' needs, such as insightful blog posts tailored to the queries of their local community. Creating relevant content can help you build your authority and generate more leads with enhanced visibility on Google.

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Topics: Online Reputation Management, Blog Marketing, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing, buyers journey, blogging

Optimizing Your Website for the Buyer's Journey

Posted by Thia Hamilton on Feb 16, 2024 12:18:24 AM

A website is the digital face of your business, guiding potential customers through all the phases of their buyer’s journey, from research to decision making. This journey typically unfolds in three stages: Awareness, Consideration, and Decision. Aligning your website with these crucial stages can help you turn more visitors into customers.

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Topics: Online Reputation Management, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing, buyers journey

How Blog Management and SEO Strategies Build Your Online Presence

Posted by Thia Hamilton on Sep 3, 2023 1:52:48 AM

As the owner of a local business, you may have considered adding blogging to your marketing plan - and then wondered if it’s worth the effort. Strategically blogging to promote products and services can certainly drive traffic to your website, but more importantly, it is a proven way to help build trust with your potential customers.

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Topics: Online Reputation Management, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing

The Importance of a Google Business Profile for Your Local Business

Posted by Thia Hamilton on Jun 20, 2023 1:37:06 PM

Local businesses face immense competition when attempting to capture the attention of potential customers. To succeed, it is crucial for small businesses to leverage every available tool to enhance their online presence. One of the most powerful tools you can use to effectively market your business is your GBP, or Google Business Profile.

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Topics: Online Reputation Management, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing

How Do Blogs Fit Into A Strategic Online Marketing Solution?

Posted by Deborah Young on Mar 31, 2011 2:34:00 AM

"You've gotta have a blog" seems to be a standard refrain when you talk to anyone about marketing your business online. Generally speaking, it's sound advice. But has your marketing consultant ever explained WHY it's a good idea?

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Topics: Blog Marketing, Search Engine Optimization

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