Even if they don't use the word "brand" smart business owners instinctively know that they need to control their message to customers — and potential customers.

Over the past couple of weeks we've seen a valiant branding effort by both political parties via the Republican and Democratic National Conventions. A recent post speaks to their degree of success (or not) but what I'd like to share with you are the two truths of message control

"You've gotta have a blog" seems to be a standard refrain when you talk to anyone about marketing your business online. Generally speaking, it's sound advice. But has your marketing consultant ever explained WHY it's a good idea?

In today's economy the online marketing solution goals most businesses should have at the top of their list are: