If you own a business you should read this blog post that talks about a great customer experience in a hair salon. Pretty mundane stuff, but it's an excellent example of the value of a great customer experience and a reminder of 5 broad concepts:
Differentiate Your Business With Great Customer Service
Posted by Deborah Young on Nov 19, 2012 4:10:00 AM
Topics: Small Business
Small Business Branding: Provide Solutions And Prepare For The Worst
Posted by Deborah Young on Sep 8, 2012 5:43:00 AM
Even if they don't use the word "brand" smart business owners instinctively know that they need to control their message to customers — and potential customers.
Over the past couple of weeks we've seen a valiant branding effort by both political parties via the Republican and Democratic National Conventions. A recent post speaks to their degree of success (or not) but what I'd like to share with you are the two truths of message control
Topics: Small Business
How Do Blogs Fit Into A Strategic Online Marketing Solution?
Posted by Deborah Young on Mar 31, 2011 2:34:00 AM
"You've gotta have a blog" seems to be a standard refrain when you talk to anyone about marketing your business online. Generally speaking, it's sound advice. But has your marketing consultant ever explained WHY it's a good idea?
Topics: Blog Marketing, Search Engine Optimization
In today's economy the online marketing solution goals most businesses should have at the top of their list are:
Topics: Online Marketing