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Business Internet Marketing Strategies for You

How to Write a Case Study that Builds Trust

Posted by Deborah Young on Apr 14, 2015 11:31:11 AM

Even when you have conversations with someone face-to-face, it takes time to build trust with a potential client. Add on top of that the impersonal Internet universe and building trust can seem like a pipe dream — but it isn’t! There are many ways to build business relationships online. Today we’ll look at how to write a case study that people will believe … and trust.

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Topics: Online Marketing

Use Marketing Automation to Feed the Lead Generation and Sales Process

Posted by Deborah Young on Apr 7, 2015 9:05:00 AM

Businesses often think of a “funnel” when they consider how to generate sales, but you can also think of it as a “racetrack”. Strangers become leads. Leads become prospects. Prospects become clients. Clients become evangelists who either buy MORE of what you offer or send new strangers to your door to become leads — or both.

Think of Marketing Automation as your pit stops. 

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Topics: Email Marketing, Lead Generation

Inbound Marketing and the Theory of Relativity

Posted by Deborah Young on Mar 31, 2015 7:00:00 AM

You may not be aware that 2015 marks the 100th anniversary of Albert Einstein’s Theory of Relativity. This news stimulated a few brain cells and got me to thinking about how the famous equation — E=Mc2 — can also apply to inbound marketing.

Huh? 

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Topics: Inbound Marketing

Mobile Usability: Get It or Get Spanked

Posted by Deborah Young on Mar 24, 2015 7:00:00 AM

Is Google about to punish you? Maybe.

Pay attention to this date … April 21, 2015 … This could be the day your website starts losing mobile traffic in a big way.

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Topics: Website Optimization

Talk to a Digital Marketing Agency BEFORE You Build Your Website

Posted by Deborah Young on Mar 17, 2015 6:30:00 AM

There are many reasons why business owners may be reluctant to seek out the advice of a digital marketing agency when they’re thinking about building or upgrading a website, including:

“We need to have a website before we can get advice about it.”

“We got NO marketing benefit from that guy that built our first website. I’m not going down that road again.”

“We just can’t afford to engage a consultant right now.”

Does any of that sound like you?

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Topics: Website Optimization

SEO Tips: What to Say When the Boss Asks THIS Question

Posted by Deborah Young on Mar 10, 2015 7:30:00 AM

When it comes to generating SEO leads, people usually fall into one of three categories:

1. Those who admit it’s all a big mystery
2. Those who THINK they know all about it
3. Those who actually understand it.

In our experience, there are an awful lot of bosses out there who fall into Category 2. And that creates major stress and headaches for the people who work for them and know what they’re doing when it comes to SEO. Even if your boss falls into the first group, at some point you’ll still get the dreaded question:

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Topics: Search Engine Optimization

Blog Post Ideas That Work: Write More Often to Get Found Online

Posted by Deborah Young on Mar 3, 2015 7:00:00 AM

What business doesn’t want to get found when people search online for what they do? And if you want to get found online you must get found on Google. Nothing new and exciting about that, is there?

But here’s something you may not have thought about: You’re not trying to get your whole website ranked. You’re trying to get individual pages on your website ranked.

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Topics: Blog Marketing

Remarketing Solutions: Right for Your Business?

Posted by Deborah Young on Feb 24, 2015 8:30:00 AM

Did you ever visit a website and afterwards ads for that company started appearing everywhere you go online? That’s Remarketing. It is paid advertising’s way of giving you and your website a second chance with a prospect. On the other hand,

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Topics: Online Advertising

Content Marketing Services for Your Business: All In With Inbound Marketing?

Posted by Deborah Young on Feb 17, 2015 7:30:00 AM

All in. Go big or go home. Carpe diem.

Used in the proper context, these phrases can all describe putting one’s full effort and resources into an activity. And that’s just what is called for when it comes to most things worth doing. Give it your full and best effort to get the best results.

This is especially true for inbound marketing. 

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Topics: Inbound Marketing

Blog Post Ideas: What to Do When Your Well Runs Dry

Posted by Deborah Young on Feb 10, 2015 7:00:00 AM

Normally, when I sit down to write, blog post ideas come to me fairly easily. That is not to say the writing itself comes easy, but I can usually come up with a topic.

Usually.

And then there are the times like the one I suffered through recently.

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Topics: Blog Marketing

 
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