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Optimizing Your Website for the Buyer's Journey

Posted by Thia Hamilton on Feb 16, 2024 12:18:24 AM

A website is the digital face of your business, guiding potential customers through all the phases of their buyer’s journey, from research to decision making. This journey typically unfolds in three stages: Awareness, Consideration, and Decision. Aligning your website with these crucial stages can help you turn more visitors into customers.

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Topics: Online Reputation Management, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing, buyers journey

How Blog Management and SEO Strategies Build Your Online Presence

Posted by Thia Hamilton on Sep 3, 2023 1:52:48 AM

As the owner of a local business, you may have considered adding blogging to your marketing plan - and then wondered if it’s worth the effort. Strategically blogging to promote products and services can certainly drive traffic to your website, but more importantly, it is a proven way to help build trust with your potential customers.

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Topics: Online Reputation Management, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing

The Importance of a Google Business Profile for Your Local Business

Posted by Thia Hamilton on Jun 20, 2023 1:37:06 PM

Local businesses face immense competition when attempting to capture the attention of potential customers. To succeed, it is crucial for small businesses to leverage every available tool to enhance their online presence. One of the most powerful tools you can use to effectively market your business is your GBP, or Google Business Profile.

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Topics: Online Reputation Management, Local Search Optimization, Online Advertising, Small Business, Search Engine Optimization, Online Marketing

Two Reasons to Keep Up With Local Search Engine Marketing

Posted by Deborah Young on Oct 1, 2013 4:40:00 AM

Have you ever looked up information about a business online (like what days/hours a restaurant is open, for instance), made plans based on that information and arrived at the scene only to discover they're closed because their hours of operation have changed but weren't updated on their local business listing? Or maybe

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Topics: Local Search Optimization

Small Business Branding Tips: Online Reputation Management

Posted by Deborah Young on Aug 6, 2013 4:40:00 AM

In today's world, your online reputation IS your reputation. Are you taking steps to safeguard it -- both personally and professionally?

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Topics: Small Business

The High Cost of Rolling Your Eyes at Social Networks

Posted by Deborah Young on Jul 30, 2013 4:40:00 AM

Do you spend hours every day poring over Facebook posts? Or maybe you spend your day following what's trending on Twitter or posting videos on Instagram? What's that you say? You have a business to manage and don't have time for all that social media marketing nonsense? That, my friend, would be a mistake.

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Topics: Social Media

Mobile Marketing: A Boon for Local Businesses

Posted by Deborah Young on Apr 30, 2013 4:43:00 AM

Using the Internet to market your business still works great but if you're a "local" business serving a specific geographic area mobile marketing is critical. What value can you place on being able to put your business in front of potential customers when they're right around the corner?

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Topics: Mobile Marketing

Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Negative Review

Posted by Deborah Young on Mar 12, 2013 5:22:00 AM

It can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn't matter whether the review is justified or not -- your first instinct is to defend the baby.

Resist that temptation.

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Topics: Social Media, Small Business

Differentiate Your Business With Great Customer Service

Posted by Deborah Young on Nov 19, 2012 4:10:00 AM

If you own a business you should read this blog post that talks about a great customer experience in a hair salon. Pretty mundane stuff, but it's an excellent example of the value of a great customer experience and a reminder of 5 broad concepts:

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Topics: Small Business

Small Business Branding: Provide Solutions And Prepare For The Worst

Posted by Deborah Young on Sep 8, 2012 5:43:00 AM

Even if they don't use the word "brand" smart business owners instinctively know that they need to control their message to customers — and potential customers.

Over the past couple of weeks we've seen a valiant branding effort by both political parties via the Republican and Democratic National Conventions. A recent post speaks to their degree of success (or not) but what I'd like to share with you are the two truths of message control

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Topics: Small Business

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